This sake vendor is located inside Masagata Ato, the historic site of Okabe-juku post town. It was established in 1905, and the current owner is 5th generation. It has a long history of being a sake supply station. They mainly sell local sake, as well as Hyogetsu, the Hatsukame Sake Brewery brand chosen to be served to first class passengers on JAL flights, as well as rare Hatsukame sake lees and the like. The shop is also a greengrocer, so you can buy fresh vegetables and fruits at reasonable prices.